Color Charm Vivid Darks Permanent Hair Color - Ruby Red

Wella's Color Charm Vivid Darks Permanent Hair Color delivers deep, saturated pigment with vivid, even coverage from root to tip, lifting naturally dark hair up to 34 levels without bleach for standout results in shades like Ruby Red, Viva Violet, Fiery Copper, and Blue Moon. Its built-in Metal Purifier helps support reliable color outcomes while five nourishing lipids leave hair feeling softer and smoother with a healthy-looking finish. The vegan formula is free of phthalates and parabens, making it a cleaner-care option without sacrificing intensity or longevity. For best results, use with WELLA COLORCHARM 30 VOLUME CREAM DEVELOPER and process 3040 minutes on virgin, naturally dark hair for bold, salon-grade color and a conditioned feel. Size:2oz Color:Ruby Red