Blu Eau De Parfum

This fragrance is Blu Eau De Parfum by Ajmal. An eau de parfum sits in the upper half of the concentration scale: strong enough to carry through a working day, restrained enough to wear in an office. Spray onto pulse points — wrists, the base of the throat, behind the ears — from about 15 cm away, and let it dry instead of rubbing it in. Whether it is discounted this week says more about the shop's stock than about the product. Heat and light are what spoil a fragrance, not age — stored properly, an unopened bottle keeps its character for a long time. The best deal and the cheapest sticker price are not always the same listing once delivery is counted.