Platinum Shampoo

Infuse My Colour's Platinum Shampoo delivers salon-grade toning to neutralise yellow and gold undertones, helping blonde, bleached, and highlighted hair look icy, clean, and freshly lifted. It brightens grey, white, and pale blonde shades while softening brassiness, and can leave a subtle cool, dusty-pink or platinum hint for a more even, refined finish. Powered by vegan pigment and backed by certified 100% PETA Cruelty-Free and Vegan credentials, it cleanses without parabens, silicones, or sulfates to support colour longevity and maintain a cooler-looking result. The 0.5 oz travel size suits first-time trials and quick tone top-ups between salon visits.