Lacoste L.12.12 Blanc Eau Fraiche Eau de Toilette for Men, 1.7 oz / 50 ml

What you are looking at is Lacoste L.12.12 Blanc Eau Fraiche Eau de Toilette for Men, 1.7 oz / 50 ml, a men's fragrance. An eau de toilette is lighter than the eau de parfum of the same scent, which makes it easier to wear in heat and worth topping up in the afternoon. A spray on clothing or in the hair lasts longer than one on skin, though it can shift the balance of the scent and mark delicate fabrics. Whether it is discounted this week says more about the shop's stock than about the product. Keep the bottle out of sunlight and away from bathroom humidity — a cool, dark drawer preserves it for years, a windowsill turns it in months. Whoever is cheapest today may not be tomorrow, so it is worth looking again before settling on the best deal.