724 EDP

This unisex fragrance in a 35 ml bottle is 724 EDP by Maison Francis Kurkdijan. An eau de parfum sits in the upper half of the concentration scale: strong enough to carry through a working day, restrained enough to wear in an office. Two or three sprays is usually plenty; rubbing your wrists together crushes the opening notes and shortens what follows. Whether it is discounted this week says more about the shop's stock than about the product. Wear it for a full day before deciding: the dry-down, hours in, is what you and everyone else will actually smell. Add delivery to the cheapest price and you will see whether it is genuinely the best deal.