Maison Francis Kurkdjian Apom Eau de Parfum for Everyone

Maison Francis Kurkdjian Apom Eau de Parfum for Everyone is catalogued as a fragrance in a 35 ml bottle. An eau de parfum sits in the upper half of the concentration scale: strong enough to carry through a working day, restrained enough to wear in an office. Spray onto pulse points — wrists, the base of the throat, behind the ears — from about 15 cm away, and let it dry instead of rubbing it in. Whether it is discounted this week says more about the shop's stock than about the product. Keep the bottle out of sunlight and away from bathroom humidity — a cool, dark drawer preserves it for years, a windowsill turns it in months. Whoever is cheapest today may not be tomorrow, so it is worth looking again before settling on the best deal.