No Yellow Shampoo

NOW Beauty's No Yellow Shampoo uses a soft violet pigment to neutralize brassiness and visibly reduce yellow tones in color-treated blonde hair, helping restore a cooler, more luminous finish so color looks fresher and more even from root to tip between appointments. Its vegan, color-safe, sulfate- and paraben-free formula delivers intense hydration for softer, smoother, more manageable strands while helping preserve salon color from wash to wash.Sunflower seed extract and aloe leaf extract support a soothed scalp and help strengthen hair, leaving it more resilient, noticeably brighter, and soft to the touch after each use.