Cheater Mascara

What you are looking at is Cheater Mascara by The Balm, a makeup product. Finish does as much work as pigment: matte, satin and dewy versions of the same shade read as different colours on the face. Moisturiser or primer underneath gives the formula something to grip, which is usually what decides how long it stays put. Whether it is discounted this week says more about the shop's stock than about the product. Keep caps tight and store away from heat, which separates emulsions and dries out cream formulas. The cheapest listing is not automatically the best deal: delivery and any code applied at checkout decide that.